In this episode of "Running: State of the Sport," George and Amby chat with Chris Chavez, founder and prime mover-shaker behind Citius Magazine. In just a few years, Citius has become a top media player in coverage of elite track/field and road racing. While carrying old media nomenclature, ie, "Magazine," Citius is a thoroughly modern digital operation. It includes podcasts, blogs, newsletters, and on-site coverage of major events like the Olympics, World Championships, and U.S. Championships.
Chavez himself races everything from the mile to the marathon, including a 3:17 in last fall's NYC Marathon. But he ranks higher as a writer-reporter, having learned the ropes at Sports Illustrated before founding Citius Magazine.
George and Amby were impressed that Chris discussed the business side of Citius as openly as the editorial operation. Also, he explained his passion for attracting more young folks to become fans of running (and even media like himself.)
Chris expressed no regrets about how super shoes have affected the sport, and didn't pull punches when naming his top 3 male and female picks for the Marathon Trials on Feb. 3.
He's got a sense of humor, too. Chris said one of his Fairy Godmother Wishes for the coming year was to sell Citius Magazine for a price like what the New York Times paid for The Athletic. (Which is thought to be $550 million.) Go for it, Chris!
Before the conversation with Chris, George and Amby discussed some of their favorite running podcasts of 2023. Amby's list included: the "Let's Run podcast," "Koop Cast" with coach Jason Koop, and Ali Feller's "Ali on the Run."
George noted: Citius Mag's recent podcasts with Parker Valby, Katelyn Tuohy, and CJ Albertson; "Nobody Asked Us" with Kara Goucher and Des Linden; "Set the Pace" with Rob Simmelkjaer and Meb Keflezighi; "The Morning Shakeout" with Mario Fraoli; and "Some Work, All Play" with Megan and David Roche.
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"Running: State of the Sport" is brought to you by MarathonHandbook.com and RunLongRunHealthy.com. Marathon Handbook is the world’s leading marathon website, with a special focus on trustworthy running information and free, runner-tested training plans for all ability levels.
Run Long, Run Healthy is Amby’s weekly newsletter with the newest, most scientific, and most useful training advice for runners.
Audio engineering by BJ McGeever.
